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As part of this contest (Matsuyama Design Week), we wanted to work on a multitude of flowers as well on all the parts that make up a flower such as petals, seeds or stems. Nature completely changes through the seasons. It dies, freezes and eventually is borna gain. This is why we chose to focus on the seasons, which has allowed us to deal with several floral worlds. Nature is something that is particularly highlighted in Japan. We very much liked the special attention given to traditions and nature and we worked on this subject using 3D and virtual composition softwares. Matsuyama is a city rooted in its cultural legacy, with the presence for instance of its temples and castles. To work with unreal and utopian compositions enabled us to bring something more to the landscape of Matsuyama, especially with the animated posters. The idea was therefore to promote Matsuyama throughout the seasons using posters and/or flagsdisplayed through the city or in busier places such as the train station.


The 4 seasons         
40x60 cm
2018