this contest (Matsuyama Design Week), we wanted to work on a
multitude of flowers and all the parts that make up a flower such
as :petals, seeds and stems. Nature completely changes through
the seasons. It dies, freezes and eventually is born again. focusing
on seasons allowed us to reflect on several floral worlds. Nature is
something that is particularly highlighted in Japan. We really
appreciated the special attention given to tradition and nature and
worked on this subject using 3D and virtual composition softwares.
is a city rooted in its cultural legacy, with the presence of temples
and castles. We chose To work with unreal and utopian concept to
bring something more to the landscape of Matsuyama. The idea was to
promote Matsuyama throughout each season using posters and/or flags
displayed throughout the city.